(512) 789-6741

13408 W Mississippi Court, Lakewood, CO 80228, USA

©2018 by Marita Leonard Design. All rights reserved.

design with empathy

I can help you find the right balance between user needs and business goals



By understanding who your clients are, what they are doing and why, I can craft an experience that exceeds their expectations while meeting your business goals.

With insight to your business objectives, I can optimize your content for performance and visibility in organic, site-specific and cognitive searches, syndication and social channels, and anywhere you want to be seen.



Crafting effective, consumable content

Solution design

Creating great experiences


SEO, business analytics and more

Clients include


Watson IoT

I provided the IBM Watson Internet of Things marketing team with content development, quality assurance, publishing and metrics reporting services. I led a content audit in 2017 which resulted in significant improvements to their content engagement KPIs by year end. I identified business requirements and interfaced with IT teams and stakeholders to deliver improvements.

Watson Customer Engagement

I served as the asset publishing and translation focal for the extended Watson Customer Engagement content marketing team. I provided consulting on content processes and tools, generated Document IDs, Offer codes and marketing URLs, and published final client-facing assets. I worked with taxonomy experts across IBM to deliver effective content categorization and metrics.

Watson Health

I helped lead the first wave of adoption of the Kapost third-party content creation and workflow platform for the Watson Health content marketing team. The team included people from many different acquired companies, and I trained them in understanding and performing specific IBM content marketing processes, to ensure consistent quality of content and accuracy of content analytics.

References available on request.

People are saying...


"I have started to think of you as our "secret weapon" for getting things done inside IBM."

Jade Needham, Content Marketing Manager, IBM Watson Health

"I am in awe of you and so appreciate your efforts. You killed it on this BIG Watson marketing project."

Jodie Kashuba, IBM Digital Services Group

"I love your calls as they always lead to transformative process changes."

Julie Jordan, IBM Watson Performance Marketing Manager

"It's refreshing to work with someone so knowlegable!"

Marjorie Mobley, IBM Digital Strategist

Professional history

UX designer and content management expert with 20 years' experience designing web application user interfaces and integrating systems.

Leader of major web content quality initiatives, responsible for design and content supporting IBM products, solutions and services across 90+ locales worldwide.

Advanced skills in translation/localization, search engine optimization and business analytics. Deep understanding of client and partner audiences. Excellent collaboration, innovation and consensus-building skills.


IBM Marketing Content Platform Expert

August 2015 - May 2018

Ensuring adherence of IBM standards and best practices for print and digital marketing assets. Providing guidance on engaging IBM approved production partners to bring concepts to life. Assisting the content Creative Directors with workflow management and project execution. 

Driving adoption of Kapost,  Media Center and other strategic content platforms for IBM Watson Business Units.

Solution Design Lead, IBM PartnerWorld

2001 - February 2015

Led matrixed and diverse teams of designers and stakeholders representing various Partner audiences (Resellers, Distributors, ISVs, System Integrators, Cloud Service Providers, etc.) across all IBM Business Units (Software, Systems, Services and Financing), to deliver effective web experiences for doing business with IBM.

Developed front-end User Interface designs integrating legacy systems and data. Participated in development cycle and User Acceptance Testing processes. Practiced Devops and Agile methods.

Senior Marketing Manager, IBM Solution Developer Marketing

1997 - 2001

Developed IBM web content and collateral supporting Independent Software Vendors. Provided logistical support at industry trade shows for IBM Software Group.

Director of Special Events, Austin Museum of Art

1995 - 1997

Managed all aspects of special events logistics for Austin Museum of Art at Laguna Gloria.

Marketed the property, established grounds rental policies and procedures, developed relationships with preferred vendors including caterers, furniture and tents, etc.

Provided on site support for all types of events including weddings, memorial services, concerts, art festivals, family reunions, film screenings and more.

Advertising Sales Associate, CMP Media

1991 - 1995

Sales support for industry publications including Computer Reseller News, Information Week, Business Travel News and Tour and Travel News.

Managed a special project sponsored by Microsoft to establish computer labs in children's museums across the West Coast.


I look forward to hearing from you!

13408 W Mississippi Court, Lakewood, CO 80228, USA

(512) 789-6741